As a grassroots non-profit, we are proud to have partnered with Equal Exchange to honor the Bloganthropy Bloggers of the Month for January, February and March.

And as involved community volunteers, we are always on the look-out for a fundraiser that will motivate members, raise enough money to support our cause, and reflect our values.

Now that we know more about Equal Exchange Fundraising, they are at the top of our list!

As social media “cause marketing” heats up, bloggers are learning to navigate the intersection between business and charity. According to a 2010 Cone LLC study, 85% of consumers have a more positive image of a product or company when it supports a cause they care about and 80% are likely to switch brands, similar in price and quality, to one that supports a cause. Companies looking to create attention-grabbing cause marketing campaigns turn to bloggers for added authenticity and passion.

At a time when bloggers are trying to define what it is they “do”, adding charity into the mix creates another layer of complexity…

Nominations are now open for the second Annual Bloganthropy Awards. The Annual Bloganthropy Awards recognize and honor women who use social media to support a good cause…