Did you know that early detection of breast cancer helps save thousands of lives every year? In fact, the five-year survival rate of a stage-one diagnosis is 98%. That’s why P&G and the National Breast Cancer Foundation (NBCF) are teaming up for their fourth year of GIVE Hope – a program designed to increase awareness about the important of early detection, provide tools for women to create their own plans, and help all consumers get involved through simple actions and every day purchases.

We hope you’ll join P&G and spokesperson Lisa Ling to help “Do it for the Girls.”

What can you and your readers do to help? It’s simple!

1)     Raise awareness: Use the images and details on this blogger toolkit to create posts about the program and get your readers involved! There’s a special blogger badge you can use, too! http://media.synapticdigital.com/PG/GiveHope/

2)     Show your support: Visit GIVE Hope on Facebook and show your support for breast cancer awareness month by creating badge in honor of the fabulous women in your life! For each badge created, P&G donates an additional $.25 to NBCF (up to $10K). And, in early October, you (and your readers) will have the chance to win a spa day – so stay tuned!

3)     Save and give: Alert your readers to P&G brandSAVER coupons available in newspapers on October 2 and October 16 – for each coupon redeemed, P&G donates $.02 to NBCF to help provide mammograms to women in need.

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