We love to highlight all the great  causes being furthered through social media but when one of our own makes something awesome happen, we have to brag a little.

When our co-founder Debbie Bookstaber returned from her role as Cause Marketing panelist at BlogHer 2011, she had the non-profit Share Our Strength on the brain. This non-profit was a donor recipient of session sponsor Jimmy Dean Sausage.

Not long after returning home, Debbie started working with Little Miss Muffin, a company who ran television ads www.mylittlemissmuffin.com about their “muffin”dolls which made her think of all the kids who are hungry and need food (and would surely enjoy a muffin!)

After suggesting the connection, manufacturer Jay at Play International decided to support Share Our Strength’s Great American Bake Sale® by donating 1% (up to $75,000) of all Little Miss Muffin Pop N Flip™ dolls sold in 2012.  Thank you, Jay at Play!

“Jay at Play wanted to give back to the millions of children who already love the brand Little Miss Muffin, so we decided to share our success with Share Our Strength’s Great American Bake Sale,” said Joseph Sutton, Jay at Play managing director. “We are truly honored to show our support and help with the Great American Bake Sale’s mission.”

Share Our Strength’s Great American Bake Sale^®, presented by Domino^® Sugar and C&H^® Sugar, and Duncan Hines^®, is a national effort that encourages Americans to host bake sales in their communities to support the No Kid Hungry^® Campaign, Share Our Strength’s^® national effort to end childhood hunger in America by 2015. Since 2003, more than 1.7 million people have participated in Great American Bake Sale, raising more than $6 million to make sure there is no kid hungry in America. Great American Bake Sale is supported by official bakeware partner Chicago Metallic, national television partner Food Network, national magazine partner Family Circle, and official baking ingredient partner Solo. Visit GreatAmericanBakeSale.org.

Little Miss Muffin arrives to you peeking out of her magical muffin cup. Pop her muffin top, flip the muffin cup inside out, and Little Miss Muffin becomes a soft adorable doll. With sweet expressive faces and bright smiles, there are ten Little Miss Muffin Dolls each with their own flavor to delight kids of all ages. They are available this holiday season exclusively at Toys”R”Us stores and ToysRus.com.

Shop and GIVE! It’s a win-win!

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