Blog + Philanthropy = Bloganthropy
Bloganthropy combines the power of social media with the resources of corporate giving. Our goal is to connect companies and bloggers in order to make the world a better place.
Blending social media and philanthropy is nothing new. There are so many instances of Twitter users and bloggers joining together to raise money or to help someone in need.
Bloganthropy, a non-profit organization, aims to help these efforts by connecting social media users with corporate giving and PR departments.
The Importance of Corporate Giving:
It won’t come as a surprise that profit is a primary motivation for corporate giving. Despite the economic downturn, many companies have continued or even increased their corporate giving efforts. According to the Cone Benchmark Survey, 52% of American feel companies should maintain their level of financial support for social and environmental causes and nonprofit organizations regardless of economic conditions, and 25% expect companies to give even more.
A majority of consumers are more likely to buy a product that’s associated with a cause they care about even if the product costs more. Increasingly, consumers are listing corporate responsibility alongside price and quality as a key factor in their purchasing decisions.
According to the Cone Benchmark Study, 79% of Americans would be likely to switch from one brand to another brand if the other brand is associated with a good cause. Amongst Millennials ages 18-24, the percentage jumps to 88%, making cause marketing one of the most effective ways of reaching this group.