Shara Lawrence-Weiss of Mommy Perks has a unique way of using social media to raise money for charity: her Twitter profile picture is a photograph of herself wearing branded “Twitter Charity Hats” (real or photoshopped) in exchange for a charitable donation.

Volunteer 4 Long Island, a non-profit, charitable organization, needed volunteers on Thanksgiving morning to assemble packages of food, personal items (toiletries), and clothing for those who are homeless or living in emergency and temporary housing.

We talked about reaching out to corporations for future years and she said that this year they could use more volunteers, so we concentrated on social media volunteer recruitment efforts…